B2B Blog

1. Pipedrive

Before you begin

Make sure that your email account is integrated with Klenty.
Verify that you have filters in Pipedrive for the Persons you want to import to Klenty. The filters need to be for Contacts and not Organizations or Deals.

To import

In Klenty, go to Prospects -> Add prospects and under Pipedrive select the filter you want to import.
After selecting the filter, you can add the prospects to an existing or to a new Tags/Lists and click on Import.
The filter will be displayed under Import History.

Import options

Toggle on Auto import to automatically add prospects to Klenty when the Imported filter is updated. Note: We check your Pipedrive filter for updates every 6 hours
Click on Import Now to immediately import updates from the filter to Klenty.

2. Salesforce

In your Klenty account, go to Prospects -> Add prospects.
Under Salesforce, select the Report you want to import from the drop-down box.
You can add the prospects to a List or Tag and click on Import.

Import options

Toggle on Auto import to automatically add prospects to Klenty when the Imported filter is updated. Note: we check for updates from your Salesforce report every 6 hours.
Use the Import Now button to import/update prospects immediately, when needed.

3. Freshsales

Before you begin:

Make sure your Freshsales integration is set up.
You should have at least one filter in Freshsales that includes the Leads you want to import to Klenty.

To import prospects from Freshsales

In your Klenty account, go to Prospects -> Add Prospects.
Go to the Freshsales tab and select the Freshsales Filter to be imported from the drop-down.
You can add the prospects to an existing Tag/List or create a new Tag/List and click on Import.

Import options

Toggle on Auto import to automatically add prospects to Klenty when the selected filter is updated in Fresh sales. (Note: we check your Fresh sales filter for updates every 30 minutes.)
To import leads from this filter immediately, click on Import Now.

Features

Icoldemail is a great cold email campaign tool that is tremendously useful while it comes to increase the possibility of a cold email campaign. This particular platform offers ranges of great functionalities to its users. Let’s these features:

You can know what will happen following the clicking of ‘Send’:

Icoldemail can track email opens and also link clicks, reply rates, presentation pageviews, and attachment opens. These are all valuable pieces of information, helpful in identifying the ideal possible message for each and every step of the particular sales procedure.

Reliability of your Sales force Data:

This very useful cold email campaign tool is capable of logging activity data on an automatic basis on each and every sales email sent, received, and opened. It can also record every downloaded attachment, scheduled meeting, presentation viewed and all of them in real-time.

Automate the Outreach:

Icoldemail can set up email drip campaigns to maintain the involvement of prospects and never miss any follow-up.

Getting Stronger and Tremendously Predictable Deal Flow:

It can customize outbound campaigns at scale for getting more meetings as well as delivering a superior experience to its users’ prospects. It really sounds like a human, not like a robot.

Gaining Improved Visibility into What Performs:

Icoldemail can analyze the efficacy of each of the sales activity in the progress of the users, ranging from emails and calls to handwritten notes and social channels. It can continuously test to acquire insights and enhance the outcomes.

Why is icoldemail better than Klenty?

Icoldemail is a very efficient cold email campaign tool, equipped with a number of incredible features and facilities. The best part of this tool is its price structure and it is only $10/user. It is the most affordable cold email campaign tool in the market, offering all the required and useful features, without providing any type of restriction.

A cold email campaign is very important for your business success and a proper tool in this regard can greatly increase the possibility of a cold email campaign’s success, as it can share a huge workload and perform it on behalf of you.

Icoldemail is a great cold email campaign tool for beginners and experienced alike. With its incredible features, simple-to-operate user interface, and an affordable price structure are suitable to every user. So, here, we can end up by concluding that Icoldemail is the best cold email campaign tool available in the market.

Cold Email SPAM

There is a difference between bulk pharmacy product emails (which accounts for 81% of spam) and one-to-one emails to a targeted business audience.

Under the CAN-SPAM act, you are able to send emails to business people that you do not know. However, you want to make sure you are complying with the rules that the Federal Trade Commission (FTC) has outlined.

Luckily, that isn’t difficult to do. Here are the seven things you need to incorporate when sending cold emails:

Don’t misrepresent who you are – Basically, your “From”, “To”, and “Reply-To” information needs to identify who you are.
Don’t use misleading subject lines – Using a subject line of “Your receipt” when pitching your product/service would be misleading. Keep it real.
Identify if the email is an ad – If your email is an advertisement or special coupon offer, just make sure it is labeled as such.
Include your business address – This can be a PO Box or your physical address, but you have to include it. Ideal placement for this information would be in your signature.
Give them an opt-out option – You don’t have to use an “unsubscribe” link which takes away some of the personal aspects of the email. Instead, ask them, “Please let me know if you are not the right person to contact for this.” It’s a good alternative that keeps things personal.
Honor opt-outs – If they don’t want any future emails, make sure they don’t get any more emails. I don’t even respond to the request, I just make sure they don’t get any more follow-ups.
Know what others do/send on your behalf – Even if you hire a company to handle your email outreach, you are still legally responsible. Make sure whoever you have working on your email outreach understands these seven rules.

Cold Email Best Practices

Put yourself in their shoes

How do your customers view the problem you are trying to solve? Have your message meet them where they are at, and help them solve a legitimate problem.

Write Like You Talk

People can sniff out “marketing copy” right away. Write your message like something you would send to a coworker, not giving a speech to 1,000 people.

Forget the Introduction

When someone views your message on their mobile device, and the first line reads, “I’m Mike with ABC Corporation,” you make it very easy for your prospect to delete the message and not read any further, especially if you hit them on a busy day. Ditch this intro! There will be an appropriate time for an introduction later.

Get to the Point

You have a very short window to get your prospects attention. Lead with your most compelling piece of info, and make it good!

Keep it Short

If your message is a burden for your prospect to read and/or respond to, they won’t. So keep it short and simple.

Personalize What You Can

If you can, adding your prospects first name is good, but not essential. Especially if you can jump right into a conversation they are excited to talk about.

Put All Contact Info in Your Signature

Make it easy for your prospect to do a little detective work by architecting your signature to include the links you want them to see. Be subtle about this, less is more in many cases.

Avoid Images

Images can hurt deliverability, and may be better served on a landing page after your prospect clicks your link.

Include a P.S.

You can use the P.S. to satisfy the opt-out requirement, keeping the message conversational rather than having the obnoxious opt-out link.

Close with a Question

Asking a quick question can be a great way to entice your prospect into a conversation with you. A great way to begin the relationship building phase towards the sale!

Follow Up, then Follow Up Again!

If your prospect doesn’t reply to your initial message, go ahead and follow up. They may still be interested when they have more time to respond!

Test Your Messages

Try different hooks in each of your messages. Try giving them more or less details, and try different links and educational resources.

Consistency

Don’t ever quit! It can be a numbers game on some level, and a dedicated commitment to sales prospecting can bear a lot of fruit over time

Ways You Can Use Cold Email Outreach

Obviously, using cold email outreach is a method to generate leads and interest in your product/service. There are other ways you can use cold email outreach as well. Here are three other ways (aside from lead generation) I’ve used cold email outreach:

1. Determine Startup Viability

In today’s lean startup approach, it’s more important than ever to talk to your potential customers before you start going crazy with development and business plans. I’ve actually used this approach to determine the viability of a business idea.

I would gather up a list of people in a target market and shoot them an email to determine what, if any, pain points they have. I’d look for common responses and then do research based on that feedback Or if I have the idea already, I would just direct them to a landing page to see what kind of interest there was.

2. Data Gathering

Another way to leverage cold email outreach is to gather feedback on surveys or to ask questions.

Let them know you’re performing research and planning to publish the results of the poll/questions/feedback in a future blog post on your blog. This is a very soft way of sending people to your website without directly asking for a sale.

3. Invitations

You might want to invite prospective customers to a webinar or a networking event (if they’re local). Cold email outreach is a great way to increase attendees with prospective customers.

4. SALES

One of the best ways to scale your sales is to automate your outbound lead generation. Identifying key target accounts and then using cold email can be a great way to generate conversations.

Cold Email Tips That Will Increase Response Rate

Are you sick and tired of acquiring lists full of potential, high-quality prospects, devising a cold emailing plan, and having no one respond? What if you reach out again, will it be awkward? Is there any hope left to turn even just one of those prospects into a customer? Has all of the hard work and research you put into acquiring those email addresses gone to waste?

I spent the better part of a decade emailing hundreds of thousands of cold prospects, trying different tactics and strategies to see what resonated. Here’s what I found:

Increase Response Rates

1. Stop Talking About Yourself

The last thing you want to do is ruin your chances right off the bat by writing paragraphs about yourself and how great your company is. There’s a difference between logically introducing yourself and giving someone who has no idea who you are the entire spiel you give all your SQLs.

Remember that these people probably have no idea who you are. If they don’t see any value in you contacting them, chances are they aren’t going to reply. Introduce yourself politely and then start talking about them. Let them know how your company will make their life or business better, and show them that you are truly interested in their betterment.

2. Don’t Come Off Too Sales

It’s natural to want to drop the ball right away and ask to set a meeting—after all, that’s the whole goal of cold emailing. But remember what they say: “Slow and steady wins the race.” That is also true for successful cold emailing.

Think about the solicitors who ring your doorbell, fake a two-minute conversation, and then immediately slam you with a sales pitch about a product you’ve never heard of. Whether or not it could benefit you, you’re put off by the experience.

It feels forced, in your face, and quite frankly, like an invasion of privacy. If you start thinking of emailing the same way you think of treating people face-to-face, you’ll soon realize that starting a conversation with “let’s set up a meeting this week!” is a sure-fire way to make people feel uncomfortable and put off. Start slow and open the conversation like you would if you were meeting someone new in person.

3. The Subject Line Is Just as Important as the Message Itself

Your email is only as good as your subject line, and there are literally thousands of articles and “science-backed” evidence of subject lines that work. But the best data is what you can pull from your own past email sends.

Look at the past sales emails you’ve sent and see what really works with your specific audience. Are there particular subject lines you’ve used that had good open rates? Don’t try to reinvent the wheel if you already have a process in place that works well. If you’re still unsure of what works, do your own tests!

There are so many different industries, so many different products, and so many different people that following the footsteps of someone else’s success just won’t necessarily work. Use examples as a guide, but never settle on what someone else’s opinion of a “great subject line” is until you’ve tested it yourself.

You won’t get a response if they don’t even open your email, so make the subject interesting, personable, and uniquet from the 1,000+ others in their inbox.

You won’t get a response if they don’t even open your email, so make the subject interesting, personable, and unique from the 1,000+ others in their inbox.

4. Do Your Research

It is actually crazy how many cold emails I’ve received with my name spelled wrong, calling me “Mr.”, not knowing my job title when it’s public information, and so on and so forth. If you were face-to-face with someone, you wouldn’t call them the wrong name or mistake them for the opposite gender without feeling like a total fool.

Don’t let the security of being behind a screen allow you to have a lesser quality conversation. This might be my number one piece of advice: Do your research before reaching out.

This person could turn into a really valuable customer and one sure-fire way to make sure this never happens is by letting them know you put no time or effort into your outreach, making you look desperate and making them press delete before they even finish reading what you have to say. We live in the days of the internet. The information we need is out there. We can and should use it to our advantage.

5. Be Respectful

Let’s say a person replies to one of your emails and you get really enthusiastic and are ready to book that meeting and close that deal, so you rush to reply, but then they all of a sudden go cold again.

They replied to your email, though, so they must really be interested, right? You decide to reply again in a few hours—maybe they didn’t get your first email. They don’t reply to that, so you wait until the next day (it’s been 12 hours!) and email again.

See where I’m going here? As with any relationship, rushing into things and not allowing space for the other person to critically think about the situation will most likely result in the person running away, quickly. Give them time to breathe between each touch.

Would you be annoyed if the same solicitor you ignored the first time kept on ringing your doorbell during dinner for a week straight? Let the conversations flow naturally and give it time before you reach out again.

6. Make It Personal

Even if you have built the perfect cold email template, you’ll want to personalize it for each prospect, and I’m not just talking about “[[INSERT FIRST NAME]] here” personalization. Do your research and use it to your advantage. One of their interests is college basketball? Perfect starter conversation. Their company just made the news for XYZ? Even better starter conversation.

My point is, let the person know you actually care about them, and even if you did happen to acquire their email address that’s a part of a list of 1,000 other people, you’ll get a lot farther by taking the time to learn about them, rather than blasting the same message off to 1,000 people and hoping something sticks.

7. Add Value

One of my all-time favorite marketing and sales professionals, Tim Riesterer of Corporate Visions, really helped me to transform the way I crafted our sales pitch for my sales team. Too often, I see companies so excited about their product or solution that they forget that no matter how good your product/service is, unless you can get people to buy in and realize their need, your amazing product won’t make it far.

If you can’t add immediate value or demonstrate what could be, it will be very hard for your prospect to be excited about a possible meeting or partnership. Human nature tends to be more complacent, and when people are comfortable and happy with where they are, why change? It’s your job to convince your prospects that the risk of staying the same is greater than the risk of changing to your product, service, or solution.

Cold emailing has been around forever and it’s not going away as long as email addresses exist. Whether you take these tips into consideration or not, remember that you’re emailing real people. We are inundated with email, yet somehow we pick out the ones that matter. Why?

Because we can tell it’s from a human that has something important to say to us. Add the “human” into your emails, care about the person you’re reaching out to, and create a killer subject line to set yourself up for cold emailing success.

B2B Email Template

Email Templates

If you have a targeted lead list and your response rate is less than 10% with personalized emails, your emails could use some work. Earlier this year a B2B company came to me for help with their emails. They offered an incredible service for the SaaS space, but weren’t very successful with their sales emails. Their response rates were below 2%.

In about a month of working together, I created a single sales email template that got them more than 16 new customers. But before I reveal the template, let’s dig into what was wrong with their previous approach.

Why their email were failing:

Too long: No one wants to read a mini eBook in an email.
Too many ideas: Although the company had an amazing product, they were highlighting too many value props in their emails, which confused readers.
Too “me me” Their emails talked way too much about why they were awesome, and listed their company’s features instead of putting it in terms of value for the customer.
Too hipster: They wanted to seem young and modern, but overly fancy marketing automation templates made their emails seem impersonal and spammy, even with customization. No one thinks they’re getting a personal email if it’s too pretty.

We’ve gone through the bad, and now it’s time for the good. Here’s the new and improved template they deployed

I have an idea that I can explain in 10 minutes that can get [company] its next 100 best customers.

The results of this email spoke for themselves:

57% open rate
21% response rate
Outcome: 16 new customers

1. Exciting subject line

The subject line is your gatekeeper, so 50% of email work should be spent crafting and testing different subject lines. You want to create an exciting but credible (not spammy or sales-y) subject that intrigues recipients.

Make your subject line compelling and informative to pique the recipient’s interest in the body of the email – and research the prospect so the subject line is personalized for them.

2. Enticing offer

Give your prospects a reason to respond, and a simple call-to-action. Who wouldn’t want to “almost triple their monthly run rate?” Mentioning your past success with another client they’ve heard of makes this offer seem more realistic and attainable. Include relevant numbers and statistics to make your offer even more exciting.

3. Personal feel

This sales email has the same basic format and tone of an email you’d send to your mom or best friend. When you’re too formal, you sound stiff and like a salesperson rather than a person-person.

In the example above, the salesperson’s “idea” makes the email less aggressive and aligns with where the recipient is at the beginning of their buyer’s journey. Before you hit the send button, do a final read-through of the email to make sure it has a natural and conversational tone.

4. Social proof

One of your biggest barriers to selling is risk. No one wants to be the first customer and work with a company without credibility or experience, mentioning one of your customers and the results you delivered to them makes you less of a risk.

You can attach client case studies to provide your prospect with a detailed preview of your work. With a compelling example, the prospect will be more inclined to work with you.

Cold Email Templates

Here are two cold email templates that you can use to create emails your prospects will want to open.

1. Email template for finding the decision maker in the company

Voodoo ox helps increase the revenues of Fortune 500 companies by marketing to Spanish-speakers. Each month we reach 25 million Spanish speakers with an audio message they must hear. We insert 30-second audio and SMS advertisements into phone calls made on calling cards. The benefit to users is they make their call free.

The benefit for our clients is they can increase store revenue by providing text message coupons. Typical redemption is 3%. You can measure results online and with store sales. Advertisements can target specific ethnic groups and geographies. Some clients include Burger King, P&G and Chili’s.

If you are the appropriate person to speak with, what does your calendar look like? If not, who do you recommend I talk to?

This template is used by Bryan Kreuzberger, Founder of Breakthrough Email, as a first touch email. He clearly states the purpose of the email and includes information about previous clients to demonstrate his credibility. The email is wrapped up with a call-to-action that outlines the next steps.

2. Email template to build rapport

Just left a quick message at the office for you. I chuckled a little bit when I got an automated email this morning from your predecessor, [NAME OF PREDECESSOR] who we worked with briefly, and before him, [OTHER FORMER COWORKER NAME], who we worked with as well.

First and foremost, congrats on coming into this new role! I’m sure you’ve got a lot going on – so this conversation might be timely or not.

My role here is working with businesses (in the area) on how they can effectively and efficiently drive more traffic to their website, increase conversions, and nurture leads into customers.

Caroline Ostrander, a Hub Spot Fermium Service Manager, and former Business Development Representative, used this template after researching the prospect and finding a rapport building opportunity. Not only was she able to relate to the prospect regarding the new job, but she also mentioned his co-worker’s names and referenced her other attempts to help their company.

Crafting the perfect cold sales email can be tricky, but these tips and templates are a great place to start. Above all else, remember to keep it simple. Looking for more sales email templates? Check out these effective sales email templates next.

Editor’s note: This post contains an excerpt from the book the predictable revenue guide to tripling your sales, and is published here with permission.

Heather R. Morgan is the founder of salesclerk, a B2B sales emailing consultancy. These are some of her best messaging tips, written in her own words.

Prospecting Email Templates to Start Using

Email Templates

1. Congratulate them.

Do your research. There is more information available about prospects today than at any other time in the history of selling. Visit your prospect’s website, search Google, set up alerts, view LinkedIn to dig into their professional dossier, stop by Facebook to learn about their kids’ or grandkids’ favorite sports, look into trigger events, and append all this information to your contact records.

Be creative with this approach. Figure out ways you can congratulate your prospects. Flattery works.

2. Boost their mission.

Congratulations on your new role as VP Marketing. Based on your LinkedIn profile, it looks like you’ve done an amazing job developing your career at [company]. If there are ways I can help you get your message out to my network of [title of people they’re trying to reach], please connect me with the right people. I’m a fan and I want to help.

Try this approach with CEOs. CEOs and business owners are usually the creators of their vision and the ones most involved with communicating it.

3. Provide immediate value.

Find a way to provide some value up front, even if it’s just your expertise. Just be careful not to be too critical in your first email. Starting with a compliment softens the blow of any criticism.

Your website’s design is absolutely brilliant. The visuals really enhance your message and the content compels action. I’ve forwarded it to a few of my contacts who I think could benefit from your services.

When I was looking at your site, though, I noticed a mistake that you’ve made re: search engine optimization. It’s a relatively simple fix. Would you like me to write it up so that you can share it with your web team? If this is a priority, I can also get on a call.

Providing immediate value for free is something that software companies have mastered through premium business models, creating some of the fastest growing businesses ever. Free feature-limited or usage-limited software offers value before any money changes hands.

If you’re a service provider, partner with a software company that has a freemium model. For example, if you’re an accountant, partner with Expensively to introduce free expense report tools. If you sell sales training services, recommend a product like free email tracking tool. As long as you are the person introducing free value, prospects will appreciate it.

4. Offer help.

Remember, your goal in the initial email is to simply get a response. With this in mind, your offer of immediate help might not be related to your service. In fact, it might even be related to another service.

Welcome to town. My family and I enjoyed a nice dinner at your new Sudbury location last month. I really enjoyed the scallops and risotto. I’ll be back.

I drove by your restaurant last night fairly late (I play indoor soccer at night.. I noticed that you were open, which is nice — I’ll be bringing the guys by for a beer after next week’s practice. But, I thought you were closed at first glance. I saw a few people sitting at the bar, but the light in front of the restaurant was really dim.

5. Compliment them.

You could give cash away to your prospects. That might get their attention. Or you can offer what this study says people appreciate just as much as cash- a compliment.

Your article the other day with the three email templates really inspired me. I forwarded to a few of my clients. One of them has really been struggling to connect with key prospects and we’ve implemented your advice. A prospect they’ve been trying to reach for a year now responded within an hour.

6. Build rapport using common interests.

Warning: Don’t be creepy. Salespeople of yesteryear could get away with walking into a buyer’s office, noticing the photo of the prospect’s grandchildren, and remarking, “You have a beautiful family.” Today, the framed picture of decades past has become the digital photos on Facebook.

Salespeople should certainly incorporate Facebook into their research. But that doesn’t mean you should open with “How was your grandkids’ soccer practice on Sunday?” That’ll compel a prospect to issue a restraining order, not email you back. Instead, start with the safe stuff like common personal interests.

7. Talk to lower-level employees.

While there’s lots of information online, nothing beats insight gleaned from someone who knows your buyer. This is especially critical if you sell to finance, IT, or other back-office professionals, since it’s difficult to inspect or observe how they do their jobs from an external vantage point.

The trick to this one is that you have to go into conversations with employees with the intention of gathering intelligence. Every company has customer-facing employees. Start with your prospect’s salespeople. They will probably answer their phone and as peers they know and may empathize with your struggle. They might also have a vested interest in their company investing in your solution.

Another great source of information is past employees. I’ve interviewed hundreds of people with one foot out the door. Usually, they’re careful not to bash their current company when interviewing for a new one, for fear of giving the impression that they are an excuse-maker. But after they leave, they are a lot more willing to speak freely about the issues at their last company.

8. Talk to your prospect’s customers.

Two of your customers had excellent things to say about you: [Company #1] and [Company #2]. Your software has had a huge impact on the growth of their businesses.

Most likely, you’ll find positive stuff. But, if you talk to a disgruntled or unsuccessful customer, use that information too.

9. Talk to your prospect’s vendors.

Vendors are another resource to learn about a company. Trusted service providers are in a great position to refer you. Not only do they know how your prospect buys things – they can make introductions.

Your commercial real estate broker, [name], suggested I reach out to you. Someone in your organization had told them conference room booking is a real challenge. Everything is always booked – even when people aren’t in the room.

Make sure you get permission to use names when referencing vendors. The last thing you want to do is get your referral partner fired. Ask, “Would you mind if I email [Prospect] and say that you suggested we talked?” Then, you’re free to write, “[Vendor] asked me to email you to see if I could help.” Or just call and start off with “I was talking to [Vendor], and … “

10. Talk to friends (and strangers).

While not always good advice (especially for children), talking to strangers is a smart idea too. Whether they’re friends, acquaintances, or folks on the fringe, talking to people outside your universe can lead to great connections to prospects.

A quick story. My family and I moved to a new house in May. We’ve become good friends with neighbors down the street. The husband owns his own business that is way out of my wheelhouse: hydrokinetic energy production. Nonetheless, I asked him who his target VCs was. After a quick LinkedIn search, I noticed that a partner I know knows the managing partner of one of my neighbor’s target VC firms.

A few emails later, the connection was made. While I have no experience with hydrokinetic energy production, that didn’t prevent me from making a valuable connection. Everyone you meet is like me: They know people who know people.

My friend, [name], told me that you’d be willing to meet up with me to discuss my business and see if we might work together.

11. Respond to content your prospects publishes.

Pay attention to what your prospects are publishing online. They are sharing massive clues about their current initiatives that provide great openings for a dialogue.

Your CEO posted an article about expanding globally which speaks highly of the work you’re doing. Judging from a quick LinkedIn search, I can see you’re the guy who is probably making that happen. Congrats on the success. I know it’s hard to duplicate the success of the home office.

Usually, managing directors are involved with setting budgets and are under pressure from CFOs to minimize startup cost. I’m an expert at helping companies minimize these types of expenses.

12. Send your company’s content.

Your blog article about [topic] was excellent. Your eBook on the topic was even better. The part about was amazing because [reason].

But, I had to click around your website quite a bit to find the eBook. Have you ever thought about putting a call to action on the blog post that encourages visitors to download your whitepaper on the same subject?

Best Sales Email Subject Lines

Sales email subject lines

Try to keep these closer to “warm” email subject lines. You’ll enjoy more success is you’re not emailing someone out of the blue.

1. “Question about [goal]”

What’s your question? They’ll have to open your email to find out.

2. “[Mutual connection] recommended I get in touch”

Few things are more powerful than referrals. If you share an acquaintance with your prospect, be sure to put that person’s name in your email subject line. The more your prospect trusts your referrer, the more compelling your email will be.

3. “Did you get what you were looking for?”

Use this one to follow up with an inbound lead or a website visitor. They’re clearly looking for help with a challenge — ask how you can be of service.

4. [the e.e. Cummings subject line]

Most people incorporate capitalization when they draft emails (although some go a little Crazy). With this in mind, an all-lowercase subject line will stand out.

5. “Hoping to help”

Have you heard? The age of Always Be Closing is dead; the best salespeople today adhere to ABH (Always Be Helping). Put this sentiment front and center — prospects will appreciate your candor as well as your willingness to be of service.

6.[prospect’s company]”

Here are some examples of what this might look like in practice:

A new HR strategy for Business Inc.
A savings of $25k for ABC Corp.
An all-time revenue record for Organization Y

The specificity of the benefit and the personalized subject line will hook your buyer.

7. “X tips/ideas for [pain point]”

People love numbered lists (hence, the rise of the listicle). Insert a number into your subject line to drive interest.

8. “I found you through [referral name]”

Don’t underestimate the power of mentioning referrals in a subject line. It immediately establishes a connection with the prospect, and increases their investment in responding to you.

9. “We have [insert fact] in common …”

Spend five minutes looking through your contact’s LinkedIn or Facebook accounts. I bet you can find at least one thing you have in common — even if it’s just that you’ve both been photographed eating spaghetti.

10. “So nice to meet you, [Prospect]!”

Whether they downloaded a piece of content or visited your pricing page, let your prospect know you’ve noticed their interest and are happy to finally touch base.

11. “Feeling [insert emotion]? Let me help”

Tap into current events in your prospect’s industry. Targeting marketers during the busy weeks before Black Friday? Try “Feeling stressed? Let me help.” Then share how your product or service can lighten their load.

12. “Hoping you can help.”

People generally want to help other people. If you’re reaching out to someone for the first time, ask, “I’d like to learn more about your marketing conference schedule this year. Would you be able to connect me with the right person to speak with?“

Follow-up email subject lines

13. “Our next steps”

Use this subject line to follow up after a first connection, or to re-engage a prospect gone quiet.

14. “X options to get started”

Pop in a few bullet points about how to kick off your relationship in the body text (a content offer, a phone call, an upgrade opportunity for current customers, etc.), and you’re good to go.

15. “You are not alone.”

This subject line, suggested by a rep on Reedit, hits home on two fronts: 1) It’s intriguing, and 2) It’s human. If you know the prospect is struggling with a difficult challenge, share stories of how others overcame a similar hurdle.

16. “10 mins — [date]?”

Short, easy, and to the point. If you can mirror this sentiment in the body of your sales emails, the replies will be flying your way.

17. “A 3-step plan for your busy week”

You know the pain points of your ideal customer, so bullet those pain points in the email body and provide short, actionable tips on how they can overcome those challenges over the coming week.

18. “[Prospect], I thought you might like these blogs”

Include their name in the subject line, and fill the email body with content you know they need. This is a great way to test disengaged or completely unresponsive prospects for signs of life.

19. “Here’s that info I promised you”

Always end your call or previous prospect communication with several next steps and follow-up topics. This gives each side direction — and also gives you a reason to follow up.

20. “I’d love your feedback on that meeting”

If you just gave a demo or led a meeting with a prospect’s colleagues, it’s a good idea to stay top of mind and immediately ask if you can answer any questions. This also helps gauge how things went and understand what next steps should be.

Best Cold Email Templates

1. The hyper-personalized cold email to decision makers

A well-crafted personalized cold email stands out from the hundreds of generic cold emails your recipients receive each day. And there are huge chances that it will produce the results you want – a response or a meeting with the prospect.

One way to personalize emails is by looking at their website/product and finding out what’s currently wrong with their system. Once you’ve nailed the pain points, you get to be the hero and fix it.

Here’s an example of a highly personalized cold email sent from one of our HUPPORT

· Address the right recipient

Your research should not limit to just the company but should also include finding the right recipient to contact in the organization. Make it clear why you’re reaching out to them as opposed to anyone else in their company. According to the data shared by Tucker Max on the Harvard Business Review website said that “people are far more motivated to help others when they feel uniquely qualified to do so.”

· Show (not tell) the value

One great way to grab the recipient’s attention is to show them how your solution can help provide value. Get creative. Add a screenshot of their website/product or a short video that shows how they can benefit from using your product. Giving the value early in your outreach process shows that you value the lead’s time and they don’t have to hang with you in case they aren’t looking for a similar solution.

2. The cold email to get in touch with your competitors’ customers

To grow your customer base, you also need to get in touch with your competitors’ customers. Many businesses are dissatisfied with their current solution, and if you’re able to jump in and offer your solution at the right time, then there is an opportunity for a sale.

Sending emails to your competitor’s customers can also be quite tricky. You need to craft an effective cold email that doesn’t bad mouth about the competitor or comes across as being jealous.

Here’s an example of an email our sales department representative sent out to one of our competitors’ customers.

· Maintain a casual email tone

The tone of your cold email matters, especially when you are unfamiliar with the company and recipient. Using boring, rigid and sales-y language isn’t going to coax them to do business with you. Instead, use a casual and conversational tone to get them excited and interested in your solution.

· What’s in it for them

Your email should clearly state the benefit the lead would gain by moving from your competitor. Tell them what makes you different and why should they opt for your solution. Share some materials to prove your point, but make sure you don’t come across as sales-y or too pushy.

3. The email to re-engage with prospects gone cold

There is nothing more frustrating for an SDR to watch a once-piping hot lead going cold as ice. You know the prospects are reading your emails, they are looking at your website (thanks CRM!), but for some reason, you can’t seem to get a response.

But hey, just because a promising prospect went cold on you don’t mean they are dead. You can always revive old opportunities by warming them up and putting them back into your sales campaigns.

· Add a little bit of humor

Most people like laughing – so make them laugh! Add a meme or funny emoticons to crack them up. Adding a little bit of fun to your cold email isn’t going to hurt, and it almost always works.

· Follow up till they respond

Not all cold leads are going to turn into hot customers. But as a sales development representative, you need to qualify or disqualify them as soon as possible. It’s not worth spending time on leads who are never going to become your customers. For that, you need to follow up with your recipients until you get a reply, even if it’s ‘No, I’m not interested.’

4. The cold email with social proof to win over prospects

Just by rattling about the benefits of your product isn’t going to entice prospects to spend their precious time with you. You need to build credibility with the prospect, for them to take you seriously and consider buying from you. And one of the ways to do that is by adding social proof in your cold email.

Mention the names of your well-known customers who share the same buyer’s persona, pain, and priorities. You can also mention your investors or shared LinkedIn connections to win your recipient’s trust.

· Keep it short and crisp

A long introduction, bragging about your company not only makes your email harder to read but also makes recipients lose interest faster. Instead get straight to the point and explain everything that you want in the first two sentences. Use simple language and short sentences so that it’s easy for prospects to scan it and understand the meat of your cold email.

· Maintain an email structure

Your cold email should have a great opener, your objective, social proof and a call to action in separate paragraphs. If a paragraph exceeds more than 2-3 lines, break it up by using bullet points.

5. The cold email with useful (helpful) resources

When you get emails from a stranger asking for your precious time, do you oblige? Well, in most cases, we don’t. That’s the case with your recipients as well, where you are the stranger to them.

So instead of always asking for the lead’s time, share some useful resources that will help them learn more about your solution. Send some of your best blogs that they can consume and also share on their social network. If they like what they see, they will also give you a time to call.

· Share relevant content

These emails work because you are giving them the value even before they ask for it.

· Leave communication open

In this case, you aren’t pushing for a sale or asking for their time. Instead, you are giving them an option to get in touch with you, which increases their desire to do.

6. The cold email with statistical information

Sharing some helpful information about the prospect’s industry not only grabs their attention but also creates a hook to introduce your solution.

· Use stats to get their attention

Using performance stats in your cold emails catches attention and creates an aura of authenticity. It also serves as a hook to introduce your solution.

· Nail your CTA

When you end your email with “Are you free to talk next week?”, your prospects aren’t going look for a convenient date and time on their calendar to talk to you. Instead, make the decision a lot easier for them by giving them a specific date and time. It reduces the stress of having to look at the calendar and think which date would work for both of you.

7. The generic cold email template

Your outreach lead list not only has decision makers but also involves influencers and the ones below them. And when you send out emails to the latter group, you don’t necessarily have to hyper-personalize it.

· Validate yourself

When you get emails from a stranger, you want to know who that person is and why they matter to you. Any form of social proof – a famous customer, an investor, or a mutual LinkedIn connection – helps to build your credibility and trust with the prospect.

· Show you have the expertise

Listing out the customers who share similar persona, pain and priorities shows that you have the expertise and builds your credibility.