Follow up email

Once you have considered the above, it is time to write your email. Use the below five-step process for writing a follow up email.

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Add context. 

Remind the other person why you are contacting them or how they know you.

Add value. 

Make it worthwhile for the recipient/s to open, click and respond to your email.

Explain why you are emailing. 

Explain to the recipient why you are sending the email. Be concise and direct.

Include a Call-to-Action.

Make it easy for the recipient to respond, removing vagueness and ambiguity.

Close your email. 

Wrap up the email in a way that feels natural to you. Be sympathetic to your current and earlier interactions with the recipient.

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