Follow up Sequence

Follow up sequence

Follow up sequences are similar to the onboarding sequence described above, but where onboarding messages are intended for new product users, follow up sequences should be used whenever customers complete an action (such as finishing an online course or purchasing a product).

The goals of your follow up sequence may include (among others):

• Reinforcing information learned or top-of-mind brand awareness
• Driving referral or affiliate sales
• Reiterating sales messaging (for example, extending a post-webinar sales offer)
• Sharing details on the next event

Reminding customers to purchase a product that may have run out