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Experience the power of email tracking, Salesforce integration, email scheduling, and mass emails – right in your Gmail inbox.

Find out who’s opening your emails & clicking your links. See what happens after you hit send.

EMAIL TEMPLATES: ELIMINATE BUSY, REPETITIVE TASKS

 Built-in sharable team templates with email tracking analytics allows for control of sales messaging

 Leverage email subject analytics to inform template creation

 Create, edit, and save local sales templates, personalized for your recipient

 Compatible with or without Salesforce Email Templates

GMAIL DELAY SEND: SCHEDULE YOUR OUTGOING EMAILS TO SEND AT ANY TIME

 Schedule emails so your messages are delivered when your recipient will actually see them

 Choose your message’s send time – down to the day, hour, and minute

GMAIL MAIL MERGE: SEND TO 2, 20, OR 200 CONTACTS AT ONCE

 Send mass emails to up to 200 contacts that maintain the feel of a one-on-one email

 Track every email open and link click sent in your merge

SALESFORCE INTEGRATION: EXPERIENCE SALESFORCE RIGHT IN YOUR GMAIL INBOX

 View and edit Salesforce contacts, data, and custom objects, all within Gmail

 1-click add emails to Salesforce from your inbox

 Create, edit, and delete appointments and meetings in Gmail – and sync them to your Salesforce calendar

WHO USES CONTACTMONKEY?

 Sales Teams who want to access powerful sales tools in a simple, easy-to-use dashboard

 Professionals who want the tools to take their sales to the next level without ever leaving their inbox

 Frequent email users who want to upgrade their email insights and efficiency

 Trusted by leading names including Amazon, Expedia, Oracle, TELUS, & more

 Enjoyed daily by 100,000+ users  Used by 1,461+ sales teams

You’ve got the data and cold email templates to design a killer campaign. Sprinkle in a few of these tips from the pros, and supercharge the entire thing.

• Don’t forget to test different subject lines in addition to the main body. Some subject lines like “quick question” are falling out of favor, while others may trigger spam filters. 
• A popular alternative: try sending a calendar invite with a specific time and date with specific details in the notes section
• Using video within an email is gaining in popularity, and can increase your click-through rate by 300%.
• Eliminate phrases like “if it’s not too much trouble” and “I apologize for bothering you, but …” from your messaging.
• Personalize in human ways, not just business ways. Visiting their city next week? Ask for a restaurant recommendation,
• Cultivate a help-first mentality to build a genuine relationship with them.

There are quite a few critics who say cold calling is dead. And if you’ve ever been rudely hung up on during a prospecting call, you might be inclined to say this is true. But, while cold calling can be difficult—it can be effective with the right scripts at your disposal.

Warm Up Your Cold Calls

As stated earlier, the more cold calls you make, the more opportunities you can unlock. Of course, this statement must be clarified because there is also a difference between quality and quantity. You don’t want to make 100 ineffective cold calls, thus, burning 100 bridges.

In fact, a reason why cold calls can fail is simply this: they can be too cold. There isn’t any question that it can be awkward asking strangers for favors and information.

Getting Information

Here are a few tried-and-true sales scripts from Hupport.com to help you go on a fact-finding mission with the gatekeeper.

Based on the gatekeeper’s response, you can tell how willing they are to help you. Certainly, they would know how and when to reach their boss. By keeping things friendly, and asking for help, you put yourself in a better position to receive useful information.

Do Plenty of Research

When it comes to cold calling, it is much better to be over prepared than under prepared. Decision makers expect calls from sales people, and often, their gatekeepers are trained to field or block those calls. So, when you do have an opening, you need to make it count.

You must understand your prospect, their business, their professional background, their industry, their needs and how your product and/or service can help address any pain points they might be experiencing.

Every Call is a Cold Call

There is no need to fear cold calling when you think of every call as an opportunity. After every call, focus on what you did right. Still, you want to ensure you are in a quiet place. You might even choose to stand to get your blood flowing and to give you more energy.

In terms of effective cold calling, your job is to get their attention so that they are focused on what you have to offer. Then, let them talk and listen actively. Prospects want someone who will listen to their problems first. So, that is exactly what you must do.

In Conclusion

Cold calling is not the most fun activity, but it can an effective tool in your sales toolbox. Plus, it feels pretty great when a cold call works. With practice and the cold calling scripts above, you’ll be able to keep that phone from hanging up right away more often.  

1. The “Permission Wanted”

Getting permission is intriguing because nobody else does it. Doing so shows respect, build trusts, and, if done correctly, can leave someone in suspense. For instance, the email above doesn’t jump right into the product or service the salesperson is trying to pitch.

2. The “Help Me, I’m Lost”

People inherently want to be helpful, so asking for some direction can be an easy win. When this template works as it should, you’ll also have somewhat of an internal referral when you do send that second email. You can start the next email with “hupport [point]” Doing so will add credibility and increase the chances of getting a response.

3. The “Rapport Builder”

Pre-call discovery can work wonders for building rapport. Use websites like hupport to find common connections, shared experiences, or similar interests. Most people are also active on some form of social media, which can be an excellent place to find out what they’re into and what you can use to break the ice and start a conversation, like this sales email template does.

4. The “Problem Solver”

Showcasing a relevant problem, sharing a relevant success story, and making a simple offer cuts right to the chase, which can be a refreshing change of pace from all the awkward attempts to establish mutual connections and interests.

5. The “Friend Of A Friend”

A sales email template that highlights a mutual connection can help lower the recipient’s guard more quickly than normal, and possibly win you credibility right off the bat.

6. The “Classic AIDA”

AIDA works because it follows an effective structure borrowed from the popular sales technique:

Attention: Seize their attention

Interest: Explain clearly why the product or service is of value to the prospect

Desire: Build up a desire for your product or service

Action: End strong by outlining how they can take full advantage of the offer

Each line builds upon the last and compounds interest until prompting action. AIDA is a classic technique that works, and should be part of every salesperson’s arsenal.

7. The “Giver”

This sales email template works best if you pair it with high-quality relevant content that is either interesting, teaches them something useful, or both. Sharing content also makes the follow-up easy since you can ask for their thoughts on the content previously shared.

1. Only bring people good stuff.

That’s about as simple as I can say it. Most people, especially high-level executives, get bombarded with emails every day.

2. Get to the point quickly.

Attention spans are at an all-time low. When you email someone, you need to grab him or her within the first two sentences. Make sure you excite and engage them with something that makes them want to read the rest of the email.

3. Keep it informal.

I usually start an email very informally with something such as, “Hi Joe — Hope this email finds you well.”

4. Be confident.

Going back to the first rule — if you’re bringing people good stuff, then you should be confident with what you are bringing them.

5. Make it personal.

Even though it’s an email address and you don’t know what the person looks like, take the time to make the email personal and add their name. It goes a long way when someone receiving an email feels like they are the only one receiving it.

6. Know who you are emailing.

I have seen or heard this happen more than one would think. If you are emailing someone from Fox about a potential partnership, don’t copy and paste your email to ABC and forget to change it throughout the message.

7. Follow up.

I have a many friends that tell me they emailed someone but never heard back and they essentially gave up. Just because they don’t respond the first time doesn’t mean it was on purpose.

I make it a rule to follow up three times before I give up, at which point it starts to get annoying to the receiver as clearly they don’t want to respond.

1. Create a List of Potential Customers 

Start with the people you want to email. While you’ll send individual messages to each person, it helps to start with a list. You can then prepare a template that you tweak for each individual person.

2. Craft an Intriguing Subject Line

The challenge with cold email subject lines is to avoid sounding like a marketer. That’s always tough when your goal is to market something.

There are several ways to make a subject line more clickable:

• Mention a shared acquaintance
• Describe how a competitor achieved something amazing
• Ask the recipient to reserve a time for a call
• Invite the recipient to guide you to the decision-maker
• Ask for a favor

Keep your subject lines short and sweet — somewhere between three and five words. If you can mention something personal, such as when you met the recipient at a convention, do so in the subject line. The same thing goes for a shared acquaintance.

3. Add Each Recipient’s First Name

In some ways, email personalization has been played out a little too much. It’s overused because it’s become easier than ever to insert personal details into an email automatically.

4. Explain why you’re Contacting Each Recipient Individually

Continuing with the personalization track, let’s make sure that you’re tweaking your cold emails to suit the recipient. Remember that you don’t want a cold email to sound like marketing speak.

Let’s go back to our example about a Knowledge Commerce professional who sells online courses on public speaking.

5. Avoid Over-Selling Yourself

The best way to approach a cold email is as a friend. You might not know this person, but you want to help him or her out.

Maybe you don’t even mention your online course yet. You just invite the person to get in touch for a chat. Perhaps you mention your online course by explaining that a shared acquaintance has taken it in the last month and enjoyed it.

Focus on what he or she can gain from your message instead of what you’re trying to sell. That way, your recipients feel like they can trust you moving forward.

6. Capitalize on Social Proof and Compelling Data Points

Social proof is huge in cold emails. People like to buy products that other people have enjoyed — it’s human nature.

That’s how social proof works. It alleviates the stress of being “the first.” People don’t like to become guinea pigs. They want to know that other people have enjoyed a product before they invest their own cash.

7. Don’t Waste Your Recipients’ Time

If you waste someone’s time, they’ll never give you a second thought. In fact, they’ll actively avoid you in the future.

Think about it. We can always make more money, find other friends, cook more food, and find more water. Time is the one thing that can actually run out.

The important thing is to make sure that every word conveys something useful and intriguing. If it doesn’t, cut it out. Be ruthless.

8. Provide Multiple Ways to Get in Touch

Everyone has a preferred method of communication. Some people like to send emails. Others like to call. Still more would prefer to talk via social media first.

Provide multiple ways for the recipient to get in touch with you at the end of your email. Make sure to add your email address even though it’s in the sender’s information at the top. Add your phone number and social media handles.

9. Offer Multiple Times to Talk

As we mentioned, some people want to talk to a live human being. It might sound crazy, but it’s actually beneficial for you to hop on the phone or Skype for a quick chat.

10. Offer Something of Value

Generosity is one of the most powerful motivators in your arsenal. When you show someone that you’re generous, you invite that person to reciprocate.

Link to a YouTube video, a webinar registration form, or anything else that serves up true value. Your goal is to demonstrate that you’re free with sharing your knowledge, which suggests that your paid products are even more valuable by extension.

11. Track Your Emails 

This is why it’s essential to send every cold email individually. You can provide a special link for each person so you can track that person’s activity after opening the email.

Cold Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

It usually involves using email to send advertisement request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database.

The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

Types

Transactional emails

Transactional emails are usually triggered based on a customer’s action with a company. To be qualified as transactional or relationship messages, these communications’ primary purpose must be “to facilitate, complete, or confirm a commercial transaction that the recipient has previously agreed to enter into with the sender” along with a few other narrow definitions of transactional messaging.  

Many email newsletter software vendors offer transactional email support, which gives companies the ability to include promotional messages within the body of transactional emails.

There are also software vendors that offer specialized transactional email marketing services, which include providing targeted and personalized transactional email messages and running specific marketing campaigns.

Direct emails

Direct email involves sending an email solely to communicate a promotional message. Companies usually collect a list of customer or prospect email addresses to send direct promotional messages to, or they rent a list of email addresses from service companies

1. Stop Talking About Yourself

The last thing you want to do is ruin your chances right off the bat by writing paragraphs about yourself and how great your company is. There’s a difference between logically introducing yourself and giving someone who has no idea who you are the entire spiel you give all your SQLs.  

2. Don’t Come Off Too Sales-y

It’s natural to want to drop the ball right away and ask to set a meeting after all, that’s the whole goal of cold emailing. But remember what they say: “Slow and steady wins the race.” That is also true for successful cold emailing.

3. The Subject Line Is Just as Important as the Message Itself

Your email is only as good as your subject line, and there are literally thousands of articles and “science-backed” evidence of subject lines that work.

4. Do Your Research

If you were face-to-face with someone, you wouldn’t call them the wrong name or mistake them for the opposite gender without feeling like a total fool. Don’t let the security of being behind a screen allow you to have a lesser quality conversation.

5. Be Respectful

Let’s say a person replies to one of your emails and you get really enthusiastic and are ready to book that meeting and close that deal, so you rush to reply, but then they all of a sudden go cold again. They replied to your email, though, so they must really be interested, right? You decide to reply again in a few hours maybe they didn’t get your first email

6. Make It Personal

Even if you have built the perfect cold email template, you’ll want to personalize it for each prospect, and I’m not just talking about “[[INSERT FIRST NAME]] here” personalization.

7. Add Value

One of my all-time favorite marketing and sales professionals, Tim Roisterer of Corporate visions, really helped me to transform the way I crafted our sales pitch for my sales team.

Send it after two weeks. 

If you haven’t heard back from the employer two weeks after sending your resume and cover letter, consider sending an email. Don’t send it any earlier. You want to give the employer enough time to read and respond to your application. 

Send an email, if possible. 

Employers typically prefer receiving this kind of message by email; it allows them to keep a record of your contact, and they can respond quickly. However, if you need an even quicker response (say, for example, you know they are supposed to make a hiring decision very soon), you can try reaching out to the employer by phone.

Use a clear subject line. 

In the subject line, include the title of the job you are applying for and your name. This will allow the employer to know exactly what the email is about right away.

Be courteous. 

You want to be as polite and professional as possible in your email. Begin with a polite salutation and use the employer or hiring manager’s name if you have it. Begin the email by thanking the employer for taking the time to look at and consider your resume.

Keep it brief. 

Don’t write an extremely long email. Keep it brief so that the employer can quickly skim it and understand your purpose.

Focus on why you are a good fit. 

Briefly remind the employer why you are a good fit for the job. If you have any new information you want to share (such as a new achievement at work), you might mention that here.

Ask any questions. 

If you have any questions related to the job or the application process, you can ask them at the end of the email.

Mention a visit. 

If you live far away, you might want to mention a time when you will be visiting the area and are available to meet.

Review and Edit. 

This email is another opportunity to make a good first impression on the employer. Make sure your email is professional and thoroughly edited.

EMAIL 1: THE WELCOME EMAIL

Goal: Say hello to your new subscribers and make them feel instantly welcomed.

Great For: General blog opt-ins, general site opt-ins

EMAIL 2: THE CONTENT UPGRADE EMAIL

Goal: Deliver the content upgrade to the subscriber

Great For: Blogs or sites giving away an extra piece of content in exchange for email addresses

EMAIL 3: THE DISCOUNT EMAIL

Goal: Delivering your discounts and coupons to subscribers

Great For: Ecommerce stores or general websites offering a discount in exchange for an email address

EMAIL 4: THE SUPPORT EMAIL

Goal: Keeping your unhappy customers from going nuclear

Great For: Small companies that don’t have a dedicated support staff

EMAIL 5: THE “FOLLOW ME ON SOCIAL MEDIA” EMAIL

Goal: Building up a bigger following on social media

Great For: Turning your interested subscribers into social media fanatics

EMAIL 6: THE “BEST OF” EMAIL

Goal: Turning your blog subscribers into blog devourers

Great For: Blogs that want to show their best content first

EMAIL 7: THE QUESTION EMAIL

Goal: Finding out information from your subscribers

Great For: Gaining blog ideas, understanding your audience

EMAIL 8: THE REVIEW EMAIL

Goal: Getting a review from your subscriber

Great For: Apps, podcasts, plugins and products that thrive on reviews

EMAIL 9: THE WEBINAR REGISTRATION EMAIL

Goal: Getting more attendees on your webinars

Great For: HUPPORT businesses that want to turn leads into users

EMAIL 10: THE DOWNLOAD MY APP EMAIL

Goal: More downloads of your app, duh

Great For: Companies that have apps