How do you write a cold email

Here you will find: cold email 101 or where to start, a step-by-step tutorial to writing a cold email message, what to write (and what not to write) in a cold email to make it work, how to test your emails to improve their effectiveness.

Follow-up or why should I send more than one email and how to do it right

In this section, you will find a few articles on the difficult art of following-up. I recommend you to read all of them in this particular order, because together they make up kind of a series.

List building or how do you find your prospects

I’d like to make sure you read the first three posts from this list. These are about very important assumption you should make before you go on to search for actual companies, people, and contacts. 

Personalization or how do you make your cold emails valuable

Personalization is something that will allow your emails to get to their destination, be opened, read, and replied to. 

Deliverability or how you help your emails get to their addressees

And last but not least, there’s the tremendously important issue of deliverability. 

How often should you send follow up emails?

A CRM software or email outreach tool with email tracking mechanism can help you figure that out.

Let’s take a look at some of the follow-up email strategy for different types of prospects:

Prospects who responded positively at least once or shown some interest but suddenly went cold

Send follow up emails until they respond. It’s alright even if they say a firm no, or ask you to stop sending emails as long as you have their answer and can move on to other prospects.

For prospects who have shown very little interest like opening and clicking on your email but hasn’t replied

You have the chance to show another value-add or benefit of your solution, or address another pain point so when the prospect is really interested in purchasing a solution, yours will be on top of their mind.

Prospects who aren’t interacting with your email

Send follow up emails six to eight times. There isn’t any point following up with them beyond this. Your emails are probably going to their spam filter, and might just hurt your reputation.

Cold Email Software

Cold emailing is one of the most trending marketing tactics today. It is the best way to reach out to new prospects and get them to try your products/services. 

But gone are the days when Cold Emailing used to be a tedious and difficult task. There are so many Email automation software out there to make sales professionals life easier and productive.

Streak

Streak encompasses with a mission of running your entire business from your inbox. They aim at making it simple to manage your everyday processes so that you can close more deals and resolve more support tickets and get things done.

Woodpecker

Woodpecker can be your best cold-emailing partner with some bewildering features like reply detection, cold email personalization, opens and clicks tracking, Teamwork security, etc. It will integrate your mailbox within seconds.

Mixmax

Mixmax comes with a variety of tools which salesperson can leverage from. One click meetings, send later, mix max sequences, advanced embedding, email tracking, etc. are some of their features.

Easysendy

Easysendy provides you to automatically segment the email subscribers according to your business requirements in different categories such as name, location and email open or link click action.

Klenty

Klenty gives you an option of over 100+ templates for your cold emailing needs. They help you identify the hot prospects and provide you with features like a smart database, Cadences, manage opportunities, email finders, Gmail extensions, custom fields, CRM Sync, email tracking and advanced CRM integration.

Yesware

Yesware aims at making your sales prospecting simpler. It helps you set up a simple email touch pattern, or layer in calls, automated drip campaigns, and social selling to target busy decision makers from all campaigns.

Close.io

Close.io allows you to send more emails, make sales calls and do away with manual data entry. Their software allows you to track all communication with your leads in one spot.  

Cold Email Software

Cold emailing is one of the most trending marketing tactics today. It is the best way to reach out to new prospects and get them to try your products/services. 

But gone are the days when Cold Emailing used to be a tedious and difficult task. There are so many Email automation software out there to make sales professionals life easier and productive.

A curated list of Top Cold Email Software:

SalesHandy

SalesHandy, with a mission to supercharge your inside Sales Team productivity, ensures the ever-increasing sales figures for their clients. It’s a power packed tool. Easy to use and easier to get around it.

Prospect.io

Prospect.io is a sales automation tool that provides with features of sales productivity enhancement. Mail tracking, email finding and email verification are to name a few.

ContactMonkey

ContactMonkey is mostly known for its email tracking and smooth SalesForce integration.

Rebump

Rebump is a fantastic app that helps you manage your followups. It will automate your followups entirely and ensures an average of 30% response rate for its customers.

FollowUp.cc

As the name suggest, their main feature is following up and we all know how important it is to follow up on Cold Emailing Prospects.

Reply

Reply helps you increase your sales outreach and maintains a personal touch with the emails. Emails can be sequenced according to your needs, and you can A/B test them.

Mailshake

Mailshake is one of the most straightforward solutions for cold-emailing. They provide you with some fantastic content promotion, lead generation, first building, link building, PR pitches and guest post templates.

Cold Email Software

Cold emailing is one of the most trending marketing tactics today. It is the best way to reach out to new prospects and get them to try your products/services. 

But gone are the days when Cold Emailing used to be a tedious and difficult task. There are so many Email automation software out there to make sales professionals life easier and productive.

PersistIQ

PersistIQ helps you convert your sales prospect into converting your sales process into our core competency. It claims to be able to scale the human element in addition to the volume of sales emails that you send out each week.

Aweber

Aweber has some of its core values like creating remarkable experiences, executing with passion, fostering respect and cooperation, inviting feedback, learning, educating, innovating and having fun.

Sendbloom

Sendbloom differentiates itself from the other similar tools by providing with the segmentation tool.

Outreach

Outreach can be defined as an all in one system which can workflows for sales team more efficient. Salespeople can call or text in any part of the country using outreach and can integrate social media as a part of their sales process.

Mailchimp

MailChimp doesn’t need any introduction. We all are familiar with MailChimp and used the same at some point or another. It is the best tool to send out Email Newsletters and it has 100+ email templates to get you started with the games. And these newsletters can be sent in bulk and you can analyze the success of your campaigns too.

Cliently

Cliently, as the name suggests is all about your clients and prospects. It tracks every conversation and helps you provide leads and followups.

TruCadence

TruCadence is a sales engagement software that helps you to connect with your best leads. With TruCadence, you can engage with your leads systematically across various communication modes like Emails and phone calls.

Remail

Remail is the simple solution for cold-emailing. Live tools mentioned above, it makes email outreach easy with personalization and auto follow-up feature.

GrowthGenius

GrowthGenius is an AI-backed sales prospecting software that helps you close your leads with minimum efforts. It is a personalized data-driven solution for your cold outreach.

Tips for a Successful Cold Email Prospecting Campaign

Learn how to write a cold email like a pro following these simple steps:

Put Yourself in Their Shoes

Imagine the emails your targeted customers receive. Picture them receiving an email from a competitor right before yours.

Write Like You Talk

Try to read it out loud before you send it, just to see how it sounds. You might even want to act like you are face to face with them.

Personalize What You Can

It’s great if you’re spending a lot of time researching specific contacts. You’ll need to do this for higher end sales and more enterprise level sales.

Put All Contact Info in Your Signature

Your email signature needs to include your business address. This is a non-negotiable.

Avoid Images

Most images you want to avoid. Of course, you can experiment and test things. But, as a typical rule, we like to keep images out and signatures short.

Include a P.S.

This asks if you should speak to someone else. This also serves as a way to fulfill the opt-out responsibility in your email and still keeping it personal.

Close with a Question

I always recommend closing your cold email with a question, so they’ll respond and then from there it will start the dialogue.

Follow Up, then Follow Up Again!

Just because they don’t respond, doesn’t mean you should move on. In fact, nearly 85% of the hot leads we generate come AFTER the initial email send.

Create a series of follow-up messages that go out to people who don’t respond right away. Every 3 to 7 days you should send another.

Test Your Messages

Don’t just use the same email message time and again if it isn’t working. You need to measure three things to determine the success of an email:

  1. Open Rate 
  2. Response Rate 
  3. Sales Generated    
  4. Attachment Engagement Rate

Consistency

Do some level of outreach every single day. This keeps your pipeline humming. Failing to do this will lead to a dried up pipeline.

3 simple steps to write the perfect cold email

The goal of writing a cold email is to get it read. Each word and sentence you use should persuade the reader to move to the next one, right until the end of the email.

In short, your email should be designed to produce the results you want — a meeting with the prospect. And these 3 simple steps will get you there.

  1. The opening line
  2. Propose the value
  3. End with a call-to-action 

Step 1: The opening line

Sending the same email copy to 100 prospects will get you 0 responses.

If your cold email doesn’t start with something about the research you’ve compiled about the prospect, their company or the market, nobody is going to respond to you. A little bit of flattery here works, but don’t go overboard by listing all their recent activities.

Step 2: Propose the value

Your recipients don’t care if your business has won an award, or what you do is awesome in every single way. What they care about is why should they read your email. So once you have a great opening line, get to the point and talk about,

  1. Why are you reaching out to them?
  2. What can you do to help?
  3. The benefits of starting a business relationship with you
  4. Examples of how other companies are benefiting from your offering

Step 3: End with a call-to-action

This step is pretty straightforward—what do you want them to do after reading your email. It can be either to, schedule a meeting, reply to your email, signup for your solution, etc.

Whatever you want them to do, make sure you have only one call to action, and it is pretty simple and straightforward.

  1. I would love to get on a short call with you for a quick review of your current systems and how we can help.
  2. {first_name}, It would be great if we can get on a short 10-minute call on Friday at 2:00 pm?

5 Simple Steps To Sending GDPR-Compliant B2B Cold Emails

The GDPR is not about cold emailing. It is not about businesses. It is about personal data protection.

However, sending business emails does mean processing personal data so there are some key things you need to keep in mind when emailing in a post-GDPR environment.

Step One: Ensure Your Prospecting Is Targeted and Appropriate

Lead generation and prospecting are essentially sourcing personal data to use in sales campaigns.

Despite protecting personal data, the GDPR doesn’t stop people prospecting or collecting leads, it simply demands a greater level of care and accuracy from lead generators.

Step Two: Explain Your Legitimate Interest In Your Email Copy

With effective targeting your reasons for contacting a prospect should be self-evident, but always follow through in your email copy and explain exactly why your offering is relevant and why you are reaching out.

Step Three: Make It Quick And Easy To Unsubscribe or Opt-Out

As someone sending cold email campaigns, you need to inform your recipients how to exercise their right to erasure and their right to restriction.

Step Four: Regularly Cleanse And Maintain Your Database

Beyond simply removing people who have opted out or unsubscribed, the GDPR also means that you shouldn’t be holding onto leads for months on end or inaccurate contact information.

Step Five: Prepare An Informative Reply For GDPR Complaints And Questions

Finally, expect some pushback from your prospects. There is a lot of misinformation about the GDPR and what it means for sales and marketing strategies going forward. Some people are going to be angry you emailed.

How to Write A Cold E-mail

First came cold calls, second came cold e-mails. Cold e-mailing is the most effective and untapped form of networking, not to mention the cheapest one (no networking events or country club fees).

1. Make A Contact List

Make a list of people in the desired profession that you respect and admire. If you could get 15 minutes of anyone’s time, who would it be? Now write them down.

2. Find Their E-mail   

Depending on who is on the list, this may be easier said than done. If you can’t find their email address, start looking up people who work for them.

3. Send The Perfect Message  

The biggest mistake people make when they cold e-mail is writing out their entire life story. Not only should you not spend time sending long e-mails to your desired contacts, they don’t have time to read them.

Besides the impracticality of sending everyone the same, long, sad e-mail, it needs to be about the other person. 

Here’s the break down:

  • First  sentence: Your name, where you’re from, what you do/aspiring to do.
  • Second sentence: Discuss how you’ve followed the contact’s career, how much you admire and respect them, and you’d love to hear about their “journey.”
  • Third sentence: Ask to meet with them, and make sure you ask questions that ask them to talk about themselves and their career, and not the other way around. 
  •  Fourth sentence: Give them a time frame to meet, a week or two weeks, and ask if you can buy them a cup of coffee or a meal. Then, sign off.

4. Follow-up

It’s been a week and they haven’t responded- don’t fuss, follow-up! Follow-up, follow-up. It’s a commandment of cold e-mailing. It’s almost always not personal. 

Mark Zuckerberg likely gets hundreds, if not thousands of e-mails a day, so you’re likely to get buried into the abyss of their inbox. E-mail them once a week, and always wait a week before following up. 

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