B2B Blog

The best part is these have far broader reaching applications and can be utilized on any sort of online, written communication, such as LinkedIn inmails.  

Here are 5 easy steps:

1) Cold Emails start with your buyer persona.

It’s key to understand your buyer persona before you start searching for a person to reach out to or message to send.

Once you fully understand the details associated with your ideal buyer, you can start pulling together leads.

2) Generate your list of leads.

The lead builder function lets you filter by industry, company size, region and keywords and then searches the entire LinkedIn database to find profiles that match that criteria.

If the initial list you get is overwhelming, you can continue to add criteria to shorten it. From here, start examining individual lead profiles.

3) Three takeaways in less than 3 minutes.

As soon as you pull up a specific person’s information, try to identify three relatable things in less than three minutes (a rule of 3×3, if you will). By relatable, I mean anything that you have in common or that creates a human connection with that other person.

4) Generate Personalized Email.

This is both the most important and probably the most fun part of cold emailing.

Sure, you might get a couple of people who bite if you send out 1,000 mass emails with the same message, but if you spend a little bit of extra time and send out 50 really personalized emails.

Here are the key elements of your personalized email:

• Subject line: Don’t make this too sales-y. Try to keep it casual, yet catchy and fit one of your three relatable facts in there.
• Greeting and intro: Casual again, and start with the relatable piece of information.  
• Transition: Transition from the relatable aspect to your main point. Explain the reason for your email.
• Snapshot: Provide a brief overview of what your company does and how it could help this person.
• Network: Share a few customers they might have heard of.
• Call to action: Suggest a specific day and time to have a phone conversation.

5) Follow up and take action.

If you don’t get a response the first time, follow up. Add another personalized comment — maybe even a joke, but only if you can find a smooth way to fit it in. Tools like PersistIQ can help you set up campaigns for this.

1. “A smarter/better

Sometimes, all we need is a little motivation   and direction. If you’re to receive an email that says that that’s what you’ll get the minute you click on it, chances are you’ll click on it right away.

2. “I would love it for us to chat about [topic/idea]”

No matter what you’re expecting from this email subject lines for networking, if you’ve really taken the time and done your studies and homework right, you can expect wonders from this line.

3. “Here’s a free idea for [topic/problem]”

Something that is both free and helpful can be very hard to resist to, moreover when that something is addressing a painful point on your activity or a problem you’re facing.

That translates to “no payment” for this one thing that could potentially make the person better, wiser about the topic that he’s interested in.

4. “Can I help somehow?”

Just as with the idea offering above, a person will always be interested and happy if you would offer to help, even if most of the times they don’t even need it. By asking if you can help him or her in the subject line of the email, you engage the target to open the message and see what is it that you can do about the situation that might be helpful to them. It works like a charm, as help is hard to find these days.

5. “Just a quick question about [goal/project]”

If we’re talking about eye-catching email subject lines, here’s one for you. If you really want to catch some attention and make the receiver click on your email, you can do that simply by mentioning that you have a question about a goal or a project that you both work on.

6. “Allow me to [what you can apply to resolve a situation]”

When you offer to help someone in an email, the subject line must be personal. If you’re reaching for people that are having trouble with email response rates, for example, you have to let them know from the start that you mean business.

7. “Change your position about teaming up with [your company]?”

When looking for that perfect man for a position that your firm is in desperate need to change, there’s nothing better to do than to ask a person for changing their mind for your benefit. You simply throw the ball in the candidate’s court and wait for their move.

The most important way to rise above the email masses – we send roughly 269 billion of them each day – is to make them personalized and individual. No one wants to respond to an email that was very clearly sent to dozens of other people too.

To combat that, never, ever send the exact same email to more than one person, and remember these three little words: research, research, and research.

The Perfect Pitch

Every good pitch has at least three things in common: a hook, a clear call-to-action, and an irresistible value proposition.

The Hook

Your hook is the angle you’re pitching. Generally speaking, PR pitches to journalists and influencers have either a news peg – connected in some meaningful way to a current topic or story – or a time peg – connected to an upcoming anniversary, date, or event.

The Call-to-Action

Any email – or landing page or social media post, or whatever – has one specific action you want your reader to take. A pitch isn’t any different.

Value Proposition

The most important element of a successful PR pitch is the value prop. It’s here that you make clear why they should cover this story, how it connects to some larger topic or issue, and why it would benefit their readers, followers, and publication.

If your email doesn’t get in boxed, you’ll never have the chance to get the replies you need to make the deals you want. When it comes to deliverability, these nine tactics will ensure success in getting your emails opened and read:

1. Use the right tools.

Do your homework and make sure you’re sending your cold emails with the right software. Using marketing automation software.

Instead, opt for sales automation software (using your own inbox) that is designed with cold email campaigns in mind (optimized for replies, not clicks).

2. Set up a proper cold email domain.

Sending your cold emails from your company domain is a major “don’t.” If you send from your company domain and you get blacklisted, you’re screwed.

3. Pay attention to your open rate.

There are so many analytics at your disposal that it can be hard to know what to pay attention to.. Aim for an open rate of 25% or higher. Anything lower than that is an indicator that your campaign has serious deliverability issues.

4. Be aware of your sending patterns.

You’ll run into trouble with deliverability when you follow strange sending patterns, like sending everything every Tuesday at 9am, which is an indicator that you’re a bulk sender. Shake it up and send your cold emails at different times throughout the week.

5. Look at your bounce rate.

Bounce rate is another important analytic in the world of cold email deliverability, indicating the number of times you try to contact an undeliverable inbox. If your bounce rate is less than 5%, you’re good.

6. Plan strategic delays in sending to people at the same company.

If you’re sending cold emails to a large group in the same organization , break up your list into several batches to prevent getting flagged as spam. Staggering your sends protects your future emails as well because after you’ve been marked as spam once, it’s likely to happen the next time you send to those inboxes as well.

7. Test with different ESPs

Testing is a key way to determine the most effective way to send your cold emails. When you find a winner, you can stick with it for the best results, but remember to keep testing from time to time.

8. Send from the right accounts.

Be mindful of the type of account you’re sending from. Free Gmail accounts, for example, are likely to get blocked quickly. These free accounts also offer zero support to correct deliverability issues once you’ve been blacklisted.

9. Be mindful of your sender reputation.

Knowing what kind of reputation you have as a sender is important so you can address any issues before you run into trouble. Using tools to monitor your standing helps to protect deliverability of your future emails.

“Klenty is an Outbound Sales Automation tool for inside Sales team to prospect, outreach and follow up at scale.”

Klenty is a software product that helps B2B Sales SuperHeroes to Prospect, Outreach & Follow-up at scale. Using Klenty, your sales team can increase sales conversions with reduced manual efforts and generate more leads.

With Klenty, you can effortlessly:

1. Search and build a list of prospects
2. Find their official email ids
3. Send personalized one-to-one cold emails
4. Set automated follow-ups at scale
5. Track email opens, clicks and replies and more

Klenty FEATURES

Email Finder :

1. Find Official Email Id of Prospects with First Name, Last Name & Domain Name.

Email Tracking :

  1. Track your mails the moment they are sent from your gmail.

  2. Get notifications when some opens or clicks any link in your email.

Cold Email Templates :

  1. Increase open rates by creating personalized email templates. You can also choose templates from the in-built template library.

  2. Save & use multiple templates. Find the ones which performs better and optimize your email campaigns.

Email Scheduling:

Schedule Emails at specific time based on time-zones for better open rates

Mail merge:

Select multiple prospects & send personalized emails to all with just a single click.

Cadences:

Select multiple prospects & set multi-stage automated drip follow-up emails.

Reminders and follow-ups:

Set reminders for yourself to follow up on emails sent earlier.

Detailed Analytics :

  1. Summary of Email Engagement with Open Rates, Click Rates, Reply rates

  2. Mail-wise analytics on Opens, Clicks & Replies that helps you to prioritize follow-ups.

  3. Find the best performing templates and subject lines with A/B testing

  4. Team analytics and collaboration 

               Want to know which prospects are showing interest in your sales emails? Try Klenty now. It helps you to find who, when & how often your emails are opened and so that you can focus your sales efforts on genuine prospects!

What do you like best?

By far, my favorite feature is the “Journey” feature which allows deep customization and flexibility with conditional emailing options. I hadn’t been able to find a provider that was able to help me with our complex conditional cold email process…

Klenty has been the only one with flexible features such as webhooks, customizable conditional emailing rules, and awesome reporting tools.

What do you dislike?

The interface runs in ajax or something, so once in a while it can be slow to refresh.

Recommendations to others considering the product

Definitely try out the flexibility that the Journeys have to offer, and use the conditional functionality to tailor your communications to the right people at the right time depending on how they interact with your emails.

What business problems are you solving with the product? What benefits have you realized?

We have a very elaborate cold emailing system that no provider had been able to help us with automating. Now with our Klenty Journeys, we can truly put it all on auto pilot and don’t have to manually move contacts from one list to another, or manually notify team members of a prospect’s disposition in the Journey.

“Best follow-up and lead generator tool to get your new clients”

What do you like best?

Great features to start cold talking. KLENTY has been very well developed as a IT tool and provides all the features you need to start cold talking and even with current clients in order to automate your conversations. Totally recommended!

What do you dislike?

Since Linked removed the ability to get contacts from the KLENTY Chrome Extension, the missing prospector from Linkedin has been very needed. However this is something that had happened to all apps working with scrapping at Linkedin.

Recommendations to others considering the product

KLENTY has been very well developed as a IT tool and provides all the features you need to start cold talking and even with current clients in order to automate your conversations.

What business problems are you solving with the product? What benefits have you realized?

Tedious follow-up with prospects, follow-up with existing clients. THe main benefit is time saving as well as to have a full automated tool to generate more conversations with companies to do business.

What do you like best?

Incredible features to begin cold talking. KLENTY has been extremely very much created as an IT device and gives every one of the best parts you have to begin frosty talking and even with current customers keeping in mind the end goal to automate your discussions.

What do you dislike?

Since Linked evacuated the capacity to get contacts from the KLENTY Chrome Extension, the missing miner from LinkedIn has been exceptionally required. However this is something that had happened to all applications working with rejecting at LinkedIn.

Recommendations to others considering the product

KLENTY has been extremely all around created as an IT device and gives every one of the highlights you have to begin cool talking and even with current customers so as to computerize your discussions.

What business problems are you solving with the product? What benefits have you realized?

Recurring hook ups with potential clients, catch up with existing customers. The principle advantage is efficient and also to have a full automated device to create more discussions with organizations to work together.

“Klenty Review”

What do you like best?

I have been using it a lot lately at my job. I mainly use it to send email to prospects in bulk and on the go. It makes my work easy because I am able to send bulk emails to people we are looking to hire. Interview scheduling is very easy too and it gets added to my calendar on one click saving me a lot of time on adding numerous interviews during the week.

What do you dislike?

I wish their mobile version was well integrated and had all the features. It is very difficult to use Klenty on my phone right now which makes my work a bit slow and slugggish. If they can fix that, it would be very helpful because then I can make interview appointments on my phone and would be able to reply to prospects faster.

Recommendations to others considering the product

Definitely give it a shot. Worth a try, the interface is very good and you can work your way through it quickly and in a couple of minutes.

What business problems are you solving with the product? What benefits have you realized?

I use it at Case Western to help my University recruit new staff members year round. This is much better than Hirevue and also makes my job very easy giving me the freedom to interview more people and talk to them for prospective hiring.