B2B Blog

Automated interview scheduling is the top recruiting technology investment in 2018, in part because it creates immediate time-saving benefits.¹ they deliver many distinct advantages for both recruiters and candidates:

Improves the candidate experience. 

Automated interview scheduling eliminates the back-and-forth that steals recruiters’ time from strategic work, and simply annoys candidates. You improve the candidate experience by making it more flexible and convenient for your talent.

Reduces time to fill. 

A speedier hiring process is a benefit to everyone, especially recruiters trying to lock in better candidates with job offers. Scheduling that’s automated streamlines and speeds up the process.

Increases recruiter efficiency. 

Time spent per hire can really add up. Automated interview scheduling that’s part of video interviewing is proven to save up to 50 minutes per candidate – that’s a lot of hours back in a recruiter’s day.²

Minimizes mistakes. 

Automated interview scheduling applications cut down on human error: double-booking interviews, overlapping interview times, and inaccurately recorded candidate information.

Elevates participation. 

With automatic reminder features, you can keep all of your hiring team members and candidates on track for interview times. Use it to keep your hiring process moving along as well with auto-reminders to hiring managers to provide their feedback.

1. Ease the scheduling burden.

When you’re trying to bring 20 candidates in for face-to-face interviews, you can end up going back and forth via email for days, or even weeks, trying to find a time that’s convenient for everyone. The scheduling arrangement becomes like a Tetris puzzle.

2. Improve performance tracking.

After implementing video interviews into their hiring process, managers can take a look at their top performers and see if their video responses had anything in common.

3. Make your interviews more consistent.

As much as a hiring manager tries to ask the same questions of each candidate, it can be easy to forget to cover a particular point or to go off track. 

You also have one record of the responses, so everyone involved in the hiring process has the same experience.

4. Create a convenient interview experience for passive candidates.

An individual might not desperately be seeking a new job, but perhaps they’re open to a new career opportunity — particularly if the benefits, perks, and salary are right.

 Therefore, they’re able to throw their hat in the ring and you may just find your next best hire.

5. Get more insight before making big decisions.

Those tasked with hiring quickly become aware of the cost associated with doing so, particularly when you’re working with long-distance talent.

From there, you can gauge whether it’s worth a more in-depth, in-person conversation, and the cost that comes with this type of dialogue.

6. See the candidate’s command over technology.

Regardless of the position for which you’re hiring, you inevitably want the person who fills the role to have some degree of understanding about technology.  In a subtle way, video interviewing software enables you to gauge their level of familiarity with an understanding of technology right off the bat.

7. Reduce the amount of small talk.

When a person comes in for a face-to-face interview, there’s going to be some amount of time dedicated to small talk at the beginning or end of the interview.

Hiring managers can then devote more time to speaking in-person with the most qualified candidates, making better hires, faster and more efficiently.

8. Observe body language and nonverbal cues.

Some hiring managers rely on phone interviews as a way to vet candidates before deciding to bring them in for an in-person conversation. This visual screening gives you a better idea of how well the candidate researched your company based on how they dress for the video interview.

9. Invest time and effort into the best candidates.

When you’re blocking out an hour for each and every potential new hire, your process becomes extremely time-consuming. This is especially true when a large majority of these people just don’t have the qualifications necessary to be a good fit.

Appointment scheduling software can not only attract more people seeking therapy but also make your business more efficient. Scheduling online could end up saving you 9 hours for every 100 appointments scheduled.

It can offer a wealth of benefits to you and help your private practice succeed.

1. PROVIDES A GOOD RETURN ON INVESTMENT

Quality appointment scheduling services, such as those that are HIPAA-compliant, typically aren’t free.

2. SAVES TIME

Using an online scheduling service saves you from having to call people back in order to schedule therapy sessions.

3. LETS PEOPLE MAKE APPOINTMENTS OUTSIDE BUSINESS HOURS

Scheduling appointments over the phone can be challenging and sometimes frustrating. You may end up going back and forth with clients over possible time slots or playing phone tag when neither of you are available at the same time.

4. REDUCES CANCELLATIONS

Most people have a lot going on in their lives at any given time, and sometimes it’s difficult to keep track of everything. Clients might schedule their next session in person but forget about it by the next week.

5. MAKES IT EASY FOR CLIENTS TO REACH YOU

This may seem counterintuitive, since by making appointments online clients are spending less time contacting you. But online scheduling allows clients to access your services more easily. 

6. KEEPS YOU UP-TO-DATE WITH CLIENT EXPECTATIONS

Technology changes rapidly. You may feel like you’ve just become accustomed to connecting through email. Although tackling new technology, such as online scheduling software, may seem as if it’s not worth the trouble to some, a private practice is a business. 

Appointment scheduling software has evolved significantly over the past decade. staff make use of mobile devices, ever-present internet connectivity, and cloud-based scheduling software, the use of online booking continues to increase.

For businesses, appointment scheduling software provides instant access to appointment information to assist in scheduling staff and service providers.

Easy Online Bookings

Customer retention is important for any business, and it’s especially critical for small businesses. On the business side, these same tools help small businesses book clients and can remind providers when it’s time to schedule follow-ups.

Real-Time Automated Scheduling

Real-time automation is where cloud-based appointment scheduling software flexes its muscle. Real-time automation enables field workers to make appointments and schedule follow-ups without worrying about over-booking slots.

Customer service agents in the office share the same cloud-based appointment software with field agents. Appointment software parses all these sources in real-time, eliminating double bookings.

Appointment Reminders

Flexibility is another benefit of real-time scheduling. Confirmation emails or texts are sent once an appointment is confirmed. For field agents, being informed instantly of any changes or cancellations translates into time savings and fuel conservation.

Calendars: Personalized and Shared

Appointment scheduling software is also a time-saving tool in traditional offices. Providing transparent calendars allows younger employees and clients to manage schedules without navigating the hurdle of back-and-forth communication.

Up to Date Contact Information

Authorized users of an appointment scheduling software system, especially customer service agents, can easily locate a customer’s contact information using a quick search.

Team Scheduling

Collaborative work is increasingly common in business, and teams have numerous software-based venues and platforms that can be used to share information and accomplish group tasks.

Automated interview scheduling streamlines talent acquisition teams’ workloads, allowing for greater flexibility, automated administrative functions and improved efficiency.

Lead a seamless experience for recruiters, hiring managers and candidates at high-volume hiring events with an interview scheduling app for real-time hiring needs.

Here are 4 such tools to help you speed up your candidate scheduling.

Goodtime 

Goodtime is a talent operations platform for interview scheduling and interviewer training. GoodTime immediately syncs the candidate’s selection to your ATS & calendars then notifies the recruiting team, interviewers and the candidate.

Interview Schedule:

Connect your calendar and ATS to simplify your process and minimize time toggling between tabs. Meet the needs of your candidates and team. Handle preferences and complex requirements.

Interview Assistant:

As an online interview scheduler created for recruiters, Interviewer Assistant allows you to quickly and easily create new interviews. 

 TextRecruit: 

Automated Scheduling is the newest part of their platform. Automated Scheduling gives you the ability to send candidates a link to schedule time directly on your calendar – eliminating the back and forth of scheduling a meeting.

Automated interview scheduling streamlines talent acquisition teams’ workloads, allowing for greater flexibility, automated administrative functions and improved efficiency.

Lead a seamless experience for recruiters, hiring managers and candidates at high-volume hiring events with an interview scheduling app for real-time hiring needs.

Here are 4 such tools to help you speed up your candidate scheduling.

Goodtime 

Goodtime is a talent operations platform for interview scheduling and interviewer training. GoodTime immediately syncs the candidate’s selection to your ATS & calendars then notifies the recruiting team, interviewers and the candidate.

Interview Schedule:

Connect your calendar and ATS to simplify your process and minimize time toggling between tabs. Meet the needs of your candidates and team. Handle preferences and complex requirements.

Interview Assistant:

As an online interview scheduler created for recruiters, Interviewer Assistant allows you to quickly and easily create new interviews. 

 TextRecruit: 

Automated Scheduling is the newest part of their platform. Automated Scheduling gives you the ability to send candidates a link to schedule time directly on your calendar – eliminating the back and forth of scheduling a meeting.

Reputation management essentially refers to controlling the message everyone sees relative to you and your profile, or that of your firm.

With the Internet being accessible to almost everyone around the globe, one comment can spread exponentially in a matter of seconds.Here are six important principles you should keep in mind as you build your online reputation management plan:

Good SEO Helps Reputation Management

If you keep on top of SEO and make sure that pages from your own website stay in the top results when people search for your law firm’s name or the name of one of your attorneys, there’s less room for any bad word of mouth to pop up where anyone will see it.

Know How You Appear To Prospects

More specifically, know how you want to appear to prospects. Use a combination of technology and human expertise to analyze how netizens see your firm. Social media is also a great way to look at yourself and your firm in the mirror and see where your strengths and flaws are.

Listen To Your Past Clients

Reach out to your previous clients and ask them for feedback. Word of mouth is still an effective marketing tool. Welcome both positive and negative feedback so you can establish what your best practices are and what your clients think you might be able to improve. Everything is worth learning from.

Be Proactive About Gaining Reviews

Place an option on your website or social media pages for your visitors to review you. It can do wonders for your online presence and reputation. This way, they can also share feedback with their friends, family and associates that will help get the word out there.

Always Balance Your Response

One of the worst mistakes companies make when it comes to responding to issues is ignoring things they don’t like. When you ignore serious issues expressed by concerned individuals, you are essentially saying that their concerns are not valid and that you couldn’t care less.

Make A Plan And Be Prepared

If things really go wrong, you won’t have much time to try to contain the damage.

It is also important to have one go-to spokesperson who can issue a statement. Notify everyone that this spokesperson is the only one authorized to send an official statement. Mixed messages coming from different people will undermine people’s trust in you.

Building up the online reputation management part of your marketing or public relations agency means addressing the full scope of the task as efficiently as possible.

A few shortcuts can help you save software subscription costs, staff, and time as you launch your reputation management services.

1 – 3 Reputation Repair

• Easy Testimonials (Pro): 

Choose from over 75 themes to display and collect testimonials on your WordPress site. $599 / year for agencies.

• Thrive Themes Ovation: 

Customize, collect and manage testimonials on your WordPress site. $97 / month for 15 licenses

• Boast: 

Collect and manage text, picture, and video testimonials, showcase them on any website and the most popular social platforms. $83 / month professional plan.

Reputation management software for agencies that streamlines the process of collecting testimonials and reviews helps to repair the reputation faster.

4 – 9 Reputation Assessment and Audit

• Manual Geolocation: 

Hone in on your clients’ local searches with this Chrome extension. Free.

• Bright Local: 

Take a closer look at your clients’ local SEO. $49 / month for agencies.

• isearchfrom.com:

quickly search from specific locations at any time. Free.

• Hootsuite:

Connect and manage over 155 different platforms. $599/ month for business pricing.

• Sendible:

Learn a reputation monitoring platform fast and manage only the accounts you need. $199 / month for agency plan.

• anewstip.com:

search local and national news. Free.  

A full picture of your clients’ reputation is key for successful reputation management. This includes all of the physical and digital assets attached to their name, from sponsorships to Facebook pages to online reviews and much more.

10 – 16 Reputation Monitoring

• Google Alerts: 

Get individual alerts or digest emails anytime keywords your specify appear on sites indexed by Google. Free.

• Awario: 

Crawl 13 billion web pages for the full scope of your clients’ reputations. $299/ month for enterprise pricing.

• Keyhole: 

Get detailed insights on accounts, hashtags, or trends on Twitter, Instagram and, if needed, Facebook. $449 / month for corporate plan.

• Sprout Social: 

Create, manage and publish social campaigns in one place. $249 per user / month for agency plan.

• TweetReach:

Focus specifically on Twitter, Instagram and Facebook and get detailed analytics. $199 / month for marketing team pricing.

• Reputology: 

Monitor over 100 review sites including Google Business, Facebook, iPhone App Store and more.  $10 – 49 / month / location for agency pricing.

• ReviewTrackers: 

Monitor over 100 websites, analyze NPS data and integrate with other platforms as needed. Starting at $49 for agencies.

A business’s reputation can change overnight. This is why reputation management requires accurate, easy-to-use tools to monitor the conversation occurring around your client. Whether it’s a seemingly small thing like a complaint on Twitter, or a PR firestorm you have to put out ASAP, the sooner you know about it, the better.

INTRODUCTION

Digital marketing agencies can help you skyrocket the ROI of your marketing campaign without having to spend tons of money or time to assemble an in-house team.

How to Run a Marketing Campaign

Here’s a general list of what goes into a marketing campaign:

• Understand your customer’s behavior

Before running a successful marketing campaign, you need to have deep insight into your customer’s behavior.

• Create processes

Scaling anything requires proper documentation of systems, processes, and workflows that go into completing a specific task.

• Gather the right tools

Inbound marketing campaigns require a variety of tools from start to finish. These tools help accomplish your key tasks and hit your goals more efficiently.

• Be consistent

One of the most importa    nt skills when it comes to inbound marketing is patience. Typically, noticeable results only come in after several months.

Some of the most successful companies have been consistently putting in effort over the course of many years:

• Pull from past experience

Lastly, you should make sure that you have experience designing and running some portion of inbound marketing campaigns.

While online resources can help legal consumers find lawyers, they can also be used by those very same people to express dissatisfaction with a law firm’s services.

STEP 1: Follow What’s Being Said About You and Your Firm

Monitor online chatter by creating Google alerts for discussions about you and your law firm. Once you create the alert you’ll receive emails whenever new matching results are located. You can also utilize tools that track online mentions of your law firm, such as Social Mention,

STEP 2: Be Aware of What’s Being Said on Online Review Sites

The sites clients use to find lawyers are often the same sites where they later leave feedback about their experience.

The sites often used by legal consumers to provide feedback about lawyers include: LinkedIn, Justia, Avvo, Yelp, LawyerRating, Martindale.com, Lawyers.com, Yahoo, Yellow Pages, Google Places and Google Business.

STEP 3: Request and Track Feedback

One way to manage online feedback is to encourage positive comments from happy clients. These will balance any negative comments that may come your way in the future. Throughout each case, make sure to obtain regular feedback by systemizing the feedback process.

STEP 4: Augment Positive Reviews

When your clients leave positive reviews about your law firm, make the most out of them. Highlight them by adding them to your law firm website’s client testimonial section. Sharing good reviews engenders trust and encourages potential clients to retain your firm’s services.

STEP 5: Manage Negative Reviews

Hopefully, you’ll never receive a negative review. But if you do, you need to carefully and thoughtfully respond to the former client’s feedback. Be aware of the optics should a potential client stumble upon this review. And finally, counteract the negative review by encouraging other clients to leave positive reviews on that site.